Vintage Advertisements That Preyed On Women’S Need For Marital Security, 1910
It’s no surprise advertisers pay attention to consumers’ emotions in order to sell products. Their job is to convince people to purchase, and they’re completely justified in seizing emotional opportunities. Moreover, advertisers targeted women because research showed they were responsible for 80 percent of household purchases. As Roland Marchand shows in Advertising the American Dream, ad execs described their principal audience as “vats of frothy pink irrationality” with a “natural inferiority complex....